Press Release 23 November 2022

Embargo - Sunday 19 November 2023 - 13:00hrs

22nd November 2022: The 100 Million Trees Project officially launches tomorrow, 23rd November, with the planting of 2,000 native Irish trees and shrubs on lands at Tintern Abbey, Co. Wexford.

The 100 Million Trees Project is a new national community-driven initiative developed by brothers, Richard and David Mulcahy, which aims to see the planting of 100 million native Irish trees across the island of Ireland throughout the next decade to reverse the environmental damage caused by the reduction of forests worldwide. 

The project’s ambitious aim will be achieved through densely planting between 1,000 and 2,500 native Irish trees at a time across small areas of land using ‘the Miyawaki method’. Named after Japanese Botanist, Professor Akira Miyawaki, who developed the technique in the 1970s. This method of overplanting trees has been successful in creating over 1,700 forests worldwide, including three established forests in Ireland. By planting excess trees together, they grow considerably faster, denser, are more biodiverse, and most importantly create a very rapid carbon sink. This inexpensive approach requires significantly smaller planting areas and can be carried out on unused or fallow land across Ireland. Dense areas of afforestation can also actually play a role in reducing the impact of forest fires, while at the same time provide excellent areas of biodiversity. 

Founders of The 100 Million Trees Project, brothers, Richard and David Mulcahy, have shared a commitment and passion for the natural environment for decades. Richard Mulcahy, Chairperson of the Consumer Division of the Uniphar Group, first purchased a small forest of 11 hectares in 2000, and has since planted 46 hectares of mixed native and pine trees on his farm on the Wicklow/Wexford border. 

Speaking at the launch of The 100 Million Trees Project, Richard Mulcahy said:

“We have to respond rapidly to the unprecedented challenges facing this planet. The 100 Million Trees project will be an empowering initiative for communities across the country – an easy-to-implement project for ordinary people who want to do something impactful and meaningful to mitigate climate change. So many people feel powerless in the face of the huge threat created by global climate change – but The 100 Million Trees Project is an easy way for them to begin climate mitigation right here, right now and on their own doorsteps. 

“If we can get the County Councils, farmers, local communities, and companies countrywide behind this initiative, it can lead to rapid change.  This is a great opportunity for companies, large and small, to offset their carbon footprint by paying for a miniature forest to sequester carbon.”

David Mulcahy, a cardiologist, has been planting trees for over two decades, and in 2020, with two like-minded enthusiasts founded ‘Bugs Bees and Native Trees’ to encourage planting, and reduce the negative impact of climate change.

Speaking at today’s launch, David Mulcahy said:

“I have been planting trees along with my brother for over 25 years, and strongly encourage everyone on the island of Ireland to support and get involved in this novel initiative.

“The first phase of the project commencing today is being supported by Tintern Trails Development Association at Tintern Abbey as well as Coillte, and land has been provided by Wexford County Council, along with an additional three sites at which planting will commence in early 2023.”

Speaking of the Tintern Abbey launch, Chief Executive for Wexford County Council, Tom Enright said:

“As Chief Executive of Wexford County Council, I am delighted to support the launch of the project at Tintern Abbey, and to confirm that Wexford County Council is working closely with the promoters in identifying three other project locations which will be launched elsewhere in County Wexford early in the new year.  It is important to emphasise that this ambitious and important initiative needs the support from local authorities, communities and landowners to help it achieve its goals.”

For The 100 Million Trees Project to achieve its ambitious but very important aim, it requires funding from philanthropists, as well as corporations who wish to offset their carbon footprint and promote Ireland’s biodiversity. For example, the sponsorship of the Tintern Abbey site, as well as the three sites to be planted in the new year, have been generously funded by a Californian philanthropist, Mr. Des Walsh for this exact reason.

The project will also need investment from the Irish Government, who would benefit from being able to offset the cost of financing native trees with the cost of buying carbon credits as well as paying fines associated with not meeting climate targets. The project hopes to gain further support from farmers, businesses, schools, public services, and communities who may be able to locate and provide sites for the planting projects. It is also envisioned that schools will get involved in the early stages of the tree-planting projects to educate young people on environmental protection and management.

Notes to Editors:

  • The project will require an estimated 10,000 acres of land from as little as .01 of an acre to .25 of an acre from amongst Ireland’s entire stock of 20.8 million acres and because the areas required for planting are small – covering approximately between one and two basketball courts. Areas of native forest can also be planted on portions of dormant Council land, corporate sites and farmland which is a relatively small price to pay in exchange for the returned dividend – a carbon sequestration equivalent of 1,184,625 tonnes of CO2 every year.
  • Executive Vice Chairman of Herbalife, Mr. Des Walsh, has funded the first phase of the project as a way of offsetting his own carbon footprint. 
  • The project was supported by Liam Stafford, Estates Operations Manager with Coillte for Wexford and Kilkenny; Pat Caulfield, Chairman of Tintern Trails; and the Office of Public Works which provided the first site at Tintern Abbey.
  • The project has received support from Irish organisations such as Blessington Lakes Garden Centre, Cappagh Nurseries, Greenking Composting, NoMorePlanet.com, Bailey & Blake Video Productions and Q4PR.
  • The project is currently in the process of filming a short documentary which will help to raise awareness of the cause and harness support from people across Ireland.

Benefits of the Miyawaki method:

  • 10 times increased carbon sequestration for one tenth of the land mass required for normal planting.
  • 10 times the speed of growth creating a rapid solution to improving biodiversity.
  • Rapidly improving air quality in the area through the release of oxygen.
  • Planting unused and fallow ground littered around the Country.
  • Improved manageability of forest fires due to limited size of planting area.
  • Retention of land and tree assets in State ownership on State property.
  • A very fast way to plant trees and therefore mitigate the paying by the State of Carbon fines.
  • Develop Community involvement and interest in the environment.
  • Improve land and water quality.
  • Through the need to use Native Irish Trees – a more sustainable nursery business and better control of disease.
  • An inexpensive way for farmers to create a rapid area of biodiversity and to learn of the benefits of planting trees without being tied down to Licencing Rules and Regulations.
  • A rapid and low maintenance way to reduce carbon footprint with 700 trees requiring only 3 hours of upkeep work twice per year.

Media Queries:

Sarahjane McCreery Q4PR sarahjane@q4pr.ie 086 083 6324

Interested in getting involved?

For more information on how you can help make this project a success please get in touch.